A report titled “Global Whiskey Market” іѕ rесеntlу рublіѕhеd bу Eternal Markets. Тhе mаrkеt hаѕ bееn ѕеgmеntеd оn thе bаѕіѕ оf type, whiskey type, whiskey, end-use, distribution channel, rеgіоnѕ, аnd соuntrіеѕ. Rеvеnuе frоm thе global whiskey market іѕ рrојесtеd tо rеасh а vаluе оf UЅ$ 140,600.2 Mn іn 2032 and is expected to register a CAGR of around 7.2% over the forecast period of 2023-2032.
Industry Overview:
Whiskey is defined as an alcoholic beverage distilled from the grains and is aged in wooden barrels. Basically whiskey is made of fermented grain spirit and the ABV of whiskey ranges from 40% to 50%. The term whiskey is derived originally from the Gaelic uisge beatha’, or ‘usquebaugh’, meaning ‘water of life’. Glenavon Special Liqueur is considered as oldest Scotch whiskey in the world. Whiskey is one of the dominant alcoholic beverage consumed worldwide and various manufactures are always experimenting and offering different types of preservatives. Characteristics of whiskey is a blend of conventional malt ingredients and more additional flavors. Even after addition of the flavors there is no change in the alcohol content in whiskey. Major players of the market are engaged in producing, labelling, and marketing whiskey to offer unique experience to its customers, which helps and ensures the companies to keep the brand loyalty and can also acquire new customers. Apart from whiskey are available at commercial scale, in its early stages whiskey featured fruits and spices and later on in past few years blend flavor has been trending and gaining market.
Market Dynamics:
The increasing world-wide population and growth rate in the youth population which are expose toward alcohol and increasing its overall consumption and easy availability has driven the demand for the whiskey market. The spike increase in the alcohol consumption by the females and various new flavors introduced by the companies has also driven the market for the whiskey. This female segment of the population enforces the companies to develop products as per their taste and preference has driven the market. Furthermore, social acceptance in various areas of country regarding various functions celebration like youth’s birthday parties, marriage parties, and others has increased the demand for the rise in whiskey market. Product innovation i.e., organic whiskeys has shown great demand recently and is gaining rapid market preference is also boosting the market for whiskey.
High cost of the premium segment whiskey is a kind of restrain which may reduce and clog the overall smooth functioning of the market. Furthermore, the rules and regulations regarding alcoholic substances can hamper the overall growth of the industry.
Based on region, Europe was the unique market in 2022 and represented the greatest offer in the worldwide market. This can be credited to the enormous prominence and significant utilization of liquor in the local. Purchasers in the EU-part states and the UK drink a normal measure of liquor practically day by day. Be that as it may, the Asia-Pacific region is relied upon to witness a comparatively significant CAGR, inferable from fast interest and acknowledgment for social drinking combined with the ascent in pay spending in these locals.
Industry Developments:
Year 2021: Suntory Signs Cooperation Agreement with “Alliance for Water Stewardship (AWS)” to Take a Leadership Role in Advocating Water Stewardship in Japan.
Year 2021: RIKEN, Suntory Liquors, and Toppan Printing Collaborate to Reduce the Risk of COVID-19 Infection at Restaurants and Bars.
Year 2021: Diageo Acquires Far West Spirits LLC, Owner Oo Hard Seltzer Brand, Lone River Ranch Water.
Year 2021: Pernod Ricard Collaborates with Lafayette Imports to Strengthen Brand-Building Capabilities.
Year 2020: Pernod Ricard Expands Portfolio with Italicus Super-Premium Bergamot-Infused Aperitivo.
Major Strategies adopted by key market players:
- Agreements, Collaborations, and Partnerships: 35%
- Acquisitions: 16%
- New Service Launch: _%
- Other Developments: _%
Scope of the Report:
Global Whiskey Market, by Product Type
Global Whiskey Market, by Whiskey Type
- Scotch Whiskey
- Irish Whiskey
- American Whiskey
- Canadian Whiskey
- Other Whiskeys
Global Whiskey Market, by End-Use
- Retail
- Hotel/Restaurant
- Catering Service
Global Whiskey Market, by Distribution Channel
- Supermarket/Hypermarket
- Convenience Store
- Online Store
- Other Distribution Channels
Global Whiskey Market, by Geography
-
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Rest of Europe (RoE)
-
- China
- Japan
- India
- Rest of APAC (RoAPAC)
-
- Brazil
- Argentina
- Rest of South America
-
- GCC
- Israel
- South Africa
- Rest of MEA
Competitors landscape:
*The report scope shall be customized as per the requirements
Chapter 1 Global Whiskey Market Overview
1.1 Introduction
1.2 Drivers for Whiskey Market
1.3 Restraints for Whiskey Market
1.4 Opportunities for Whiskey Market
1.5 Trends for Whiskey Market
1.6 Macro-economic Factors
1.7 Regulatory Framework
1.8 Opportunity Map Analysis
1.9 Opportunity Orbits
1.10 Market Investment Feasibility Index
1.11 PEST Analysis
1.12 PORTER’S Five Force Analysis
1.13 Go to Market Strategy
1.14 Marketing Strategy
1.15 Technology Roadmap
1.16 Advances in product/services adoption worldwide
1.17 Regional Market Share and BPS Analysis
Chapter 2 Global Whiskey Market Competitive Analysis
2.1 Market Competition Scenario Analysis, By Company
2.2 Competitor Landscape
2.3 Major Strategies adopted by key market players (2020-2022)
2.4 Recent Developments/Investments/Announcements
2.5 Company Profiles
2.5.1 Bacardi Limited
2.5.1.1 Company Overview
2.5.1.2 Business Description
2.5.1.3 Product Portfolio
2.5.1.4 Key Financials
2.5.1.5 Company Presence & Business Segment Analysis – 2022
2.5.1.6 Key Developments
2.5.1.7 SWOT Analysis
2.5.2 Beam Inc.
2.5.2.1 Company Overview
2.5.2.2 Business Description
2.5.2.3 Product Portfolio
2.5.2.4 Key Financials
2.5.2.5 Company Presence & Business Segment Analysis – 2022
2.5.2.6 Key Developments
2.5.2.7 SWOT Analysis
2.5.3 Brown-Forman Corporation
2.5.3.1 Company Overview
2.5.3.2 Business Description
2.5.3.3 Product Portfolio
2.5.3.4 Key Financials
2.5.3.5 Company Presence & Business Segment Analysis – 2022
2.5.3.6 Key Developments
2.5.3.7 SWOT Analysis
2.5.4 Diageo Plc.
2.5.4.1 Company Overview
2.5.4.2 Business Description
2.5.4.3 Product Portfolio
2.5.4.4 Key Financials
2.5.4.5 Company Presence & Business Segment Analysis – 2022
2.5.4.6 Key Developments
2.5.4.7 SWOT Analysis
2.5.5 Pernod Ricard SA
2.5.5.1 Company Overview
2.5.5.2 Business Description
2.5.5.3 Product Portfolio
2.5.5.4 Key Financials
2.5.5.5 Company Presence & Business Segment Analysis – 2022
2.5.5.6 Key Developments
2.5.5.7 SWOT Analysis
2.5.6 The Crown Royal Company
2.5.6.1 Company Overview
2.5.6.2 Business Description
2.5.6.3 Product Portfolio
2.5.6.4 Key Financials
2.5.6.5 Company Presence & Business Segment Analysis – 2022
2.5.6.6 Key Developments
2.5.6.7 SWOT Analysis
2.5.7 The Old Bushmills Distillery Co.
2.5.7.1 Company Overview
2.5.7.2 Business Description
2.5.7.3 Product Portfolio
2.5.7.4 Key Financials
2.5.7.5 Company Presence & Business Segment Analysis – 2022
2.5.7.6 Key Developments
2.5.7.7 SWOT Analysis
2.5.8 BECLE
2.5.8.1 Company Overview
2.5.8.2 Business Description
2.5.8.3 Product Portfolio
2.5.8.4 Key Financials
2.5.8.5 Company Presence & Business Segment Analysis – 2022
2.5.8.6 Key Developments
2.5.8.7 SWOT Analysis
2.5.9 Constellation Brands Inc.
2.5.9.1 Company Overview
2.5.9.2 Business Description
2.5.9.3 Product Portfolio
2.5.9.4 Key Financials
2.5.9.5 Company Presence & Business Segment Analysis – 2022
2.5.9.6 Key Developments
2.5.9.7 SWOT Analysis
2.5.10 William Grant & Sons Holdings Ltd
2.5.10.1 Company Overview
2.5.10.2 Business Description
2.5.10.3 Product Portfolio
2.5.10.4 Key Financials
2.5.10.5 Company Presence & Business Segment Analysis – 2022
2.5.10.6 Key Developments
2.5.10.7 SWOT Analysis
Chapter 3 Global Whiskey Market Overview
3.1 Global Whiskey Market Outlook (2017-2032)
3.1.1 Global Whiskey Market Value (US$ Mn) (2017-2023)
3.1.2 Global Whiskey Market Value (US$ Mn) (2024-2032)
3.2 Global Whiskey Market by Region
3.2.1 Global Whiskey Market Value (US$ Mn) Comparison by Region (2017-2032)
3.2.2 Global Whiskey Market Attractiveness Analysis by Region, 2023–2032
3.3 Global Whiskey Market by Type
3.3.1 Global Whiskey Market Value (US$ Mn) Comparison by Type (2017-2032)
3.3.2 Global Whiskey Market Attractiveness Analysis by Type, 2023–2032
3.3.3 Global Whiskey Market Attractiveness Analysis by Region, 2023–2032
3.4 Global Whiskey Market by End User
3.4.1 Global Whiskey Market Value (US$ Mn) Comparison by End User (2017-2032)
3.4.2 Global Whiskey Market Attractiveness Analysis by End User, 2023–2032
3.5 Global Whiskey Market Value (US$ Mn) by Region
3.5.1 Global Whiskey Market Value (US$ Mn) Comparison by Region (2017-2023)
3.5.2 Global Whiskey Market Value (US$ Mn) Comparison by Region (2024-2032)
3.6 Global Whiskey Market Value (US$ Mn) by Type
3.6.1 Global Whiskey Market Value (US$ Mn) Comparison by Type (2017-2023)
3.6.2 Global Whiskey Market Value (US$ Mn) Comparison by Type (2024-2032)
3.7 Global Whiskey Market Value (US$ Mn) by End User
3.7.1 Global Whiskey Market Value (US$ Mn) Comparison by End User (2017-2023)
3.7.2 Global Whiskey Market Value (US$ Mn) Comparison by End User (2024-2032)
3.8 Global Whiskey Market Y-o-Y Growth Rate Comparison 2018–2032
3.8.1 Global Whiskey Market Y-o-Y Growth Rate by Region
3.8.2 Global Whiskey Market Y-o-Y Growth Rate by Type
3.8.3 Global Whiskey Market Y-o-Y Growth Rate by End User
3.9 Global Whiskey Market Share Comparison 2017–2032
3.9.1 Global Whiskey Market Share by Region
3.9.2 Global Whiskey Market Share by Type
3.9.3 Global Whiskey Market Share by End User
Chapter 4 North America Whiskey Market Overview
4.1 North America Market Snapshot
4.1.1 Regional Overview
4.1.1.1 US
4.1.1.2 Canada
4.1.1.3 Mexico
4.2 North America Whiskey Market Outlook (2017-2032)
4.2.1 North America Whiskey Market Value (US$ Mn) (2017-2023)
4.2.2 North America Whiskey Market Value (US$ Mn) (2024-2032)
4.3 North America Whiskey Market by Region
4.3.1 North America Whiskey Market Value (US$ Mn) Comparison by Region (2017-2032)
4.3.2 North America Whiskey Market Attractiveness Analysis by Region, 2023–2032
4.4 North America Whiskey Market by Type
4.4.1 North America Whiskey Market Value (US$ Mn) Comparison by Type (2017-2032)
4.4.2 North America Whiskey Market Attractiveness Analysis by Type, 2023–2032
4.4.3 North America Whiskey Market Attractiveness Analysis by Region, 2023–2032
4.5 North America Whiskey Market by End User
4.5.1 North America Whiskey Market Value (US$ Mn) Comparison by End User (2017-2032)
4.5.2 North America Whiskey Market Attractiveness Analysis by End User, 2023–2032
4.6 North America Whiskey Market Value (US$ Mn) by Region
4.6.1 North America Whiskey Market Value (US$ Mn) Comparison by Region (2017-2023)
4.6.2 North America Whiskey Market Value (US$ Mn) Comparison by Region (2024-2032)
4.7 North America Whiskey Market Value (US$ Mn) by Type
4.7.1 North America Whiskey Market Value (US$ Mn) Comparison by Type (2017-2023)
4.7.2 North America Whiskey Market Value (US$ Mn) Comparison by Type (2024-2032)
4.8 North America Whiskey Market Value (US$ Mn) by End User
4.8.1 North America Whiskey Market Value (US$ Mn) Comparison by End User (2017-2023)
4.8.2 North America Whiskey Market Value (US$ Mn) Comparison by End User (2024-2032)
4.9 North America Whiskey Market Y-o-Y Growth Rate Comparison 2018–2032
4.9.1 North America Whiskey Market Y-o-Y Growth Rate by Region
4.9.2 North America Whiskey Market Y-o-Y Growth Rate by Type
4.9.3 North America Whiskey Market Y-o-Y Growth Rate by End User
4.1 North America Whiskey Market Share Comparison 2017–2032
4.10.1 North America Whiskey Market Share by Region
4.10.2 North America Whiskey Market Share by Type
4.10.3 North America Whiskey Market Share by End User
Chapter 5 Europe Whiskey Market Overview
5.1 Europe Market Snapshot
5.1.1 Regional Overview
5.1.1.1 Germany
5.1.1.2 United Kingdom
5.1.1.3 France
5.1.1.4 Italy
5.1.1.5 Spain
5.1.1.6 Russia
5.1.1.7 Rest of Europe
5.2 Europe Whiskey Market Outlook (2017-2032)
5.2.1 Europe Whiskey Market Value (US$ Mn) (2017-2023)
5.2.2 Europe Whiskey Market Value (US$ Mn) (2024-2032)
5.3 Europe Whiskey Market by Region
5.3.1 Europe Whiskey Market Value (US$ Mn) Comparison by Region (2017-2032)
5.3.2 Europe Whiskey Market Attractiveness Analysis by Region, 2023–2032
5.4 Europe Whiskey Market by Type
5.4.1 Europe Whiskey Market Value (US$ Mn) Comparison by Type (2017-2032)
5.4.2 Europe Whiskey Market Attractiveness Analysis by Type, 2023–2032
5.4.3 Europe Whiskey Market Attractiveness Analysis by Region, 2023–2032
5.5 Europe Whiskey Market by End User
5.5.1 Europe Whiskey Market Value (US$ Mn) Comparison by End User (2017-2032)
5.5.2 Europe Whiskey Market Attractiveness Analysis by End User, 2023–2032
5.6 Europe Whiskey Market Value (US$ Mn) by Region
5.6.1 Europe Whiskey Market Value (US$ Mn) Comparison by Region (2017-2023)
5.6.2 Europe Whiskey Market Value (US$ Mn) Comparison by Region (2024-2032)
5.7 Europe Whiskey Market Value (US$ Mn) by Type
5.7.1 Europe Whiskey Market Value (US$ Mn) Comparison by Type (2017-2023)
5.7.2 Europe Whiskey Market Value (US$ Mn) Comparison by Type (2024-2032)
5.8 Europe Whiskey Market Value (US$ Mn) by End User
5.8.1 Europe Whiskey Market Value (US$ Mn) Comparison by End User (2017-2023)
5.8.2 Europe Whiskey Market Value (US$ Mn) Comparison by End User (2024-2032)
5.9 Europe Whiskey Market Y-o-Y Growth Rate Comparison 2018–2032
5.9.1 Europe Whiskey Market Y-o-Y Growth Rate by Region
5.9.2 Europe Whiskey Market Y-o-Y Growth Rate by Type
5.9.3 Europe Whiskey Market Y-o-Y Growth Rate by End User
5.1 Europe Whiskey Market Share Comparison 2017–2032
5.10.1 Europe Whiskey Market Share by Region
5.10.2 Europe Whiskey Market Share by Type
5.10.3 Europe Whiskey Market Share by End User
Chapter 6 Asia Pacific Whiskey Market Overview
6.1 Asia Pacific Market Snapshot
6.1.1 Regional Overview
6.1.1.1 China
6.1.1.2 India
6.1.1.3 Japan
6.1.1.4 Australia
6.1.1.5 Rest of Asia Pacific
6.2 Asia Pacific Whiskey Market Outlook (2017-2032)
6.2.1 Asia Pacific Whiskey Market Value (US$ Mn) (2017-2023)
6.2.2 Asia Pacific Whiskey Market Value (US$ Mn) (2024-2032)
6.3 Asia Pacific Whiskey Market by Region
6.3.1 Asia Pacific Whiskey Market Value (US$ Mn) Comparison by Region (2017-2032)
6.3.2 Asia Pacific Whiskey Market Attractiveness Analysis by Region, 2023–2032
6.4 Asia Pacific Whiskey Market by Type
6.4.1 Asia Pacific Whiskey Market Value (US$ Mn) Comparison by Type (2017-2032)
6.4.2 Asia Pacific Whiskey Market Attractiveness Analysis by Type, 2023–2032
6.4.3 Asia Pacific Whiskey Market Attractiveness Analysis by Region, 2023–2032
6.5 Asia Pacific Whiskey Market by End User
6.5.1 Asia Pacific Whiskey Market Value (US$ Mn) Comparison by End User (2017-2032)
6.5.2 Asia Pacific Whiskey Market Attractiveness Analysis by End User, 2023–2032
6.6 Asia Pacific Whiskey Market Value (US$ Mn) by Region
6.6.1 Asia Pacific Whiskey Market Value (US$ Mn) Comparison by Region (2017-2023)
6.6.2 Asia Pacific Whiskey Market Value (US$ Mn) Comparison by Region (2024-2032)
6.7 Asia Pacific Whiskey Market Value (US$ Mn) by Type
6.7.1 Asia Pacific Whiskey Market Value (US$ Mn) Comparison by Type (2017-2023)
6.7.2 Asia Pacific Whiskey Market Value (US$ Mn) Comparison by Type (2024-2032)
6.8 Asia Pacific Whiskey Market Value (US$ Mn) by End User
6.8.1 Asia Pacific Whiskey Market Value (US$ Mn) Comparison by End User (2017-2023)
6.8.2 Asia Pacific Whiskey Market Value (US$ Mn) Comparison by End User (2024-2032)
6.9 Asia Pacific Whiskey Market Y-o-Y Growth Rate Comparison 2018–2032
6.9.1 Asia Pacific Whiskey Market Y-o-Y Growth Rate by Region
6.9.2 Asia Pacific Whiskey Market Y-o-Y Growth Rate by Type
6.9.3 Asia Pacific Whiskey Market Y-o-Y Growth Rate by End User
6.1 Asia Pacific Whiskey Market Share Comparison 2017–2032
6.10.1 Asia Pacific Whiskey Market Share by Region
6.10.2 Asia Pacific Whiskey Market Share by Type
6.10.3 Asia Pacific Whiskey Market Share by End User
Chapter 7 South America Whiskey Market Overview
7.1 South America Market Snapshot
7.1.1 Regional Overview
7.1.1.1 Brazil
7.1.1.2 Argentina
7.1.1.3 Rest of South America
7.2 South America Whiskey Market Outlook (2017-2032)
7.2.1 South America Whiskey Market Value (US$ Mn) (2017-2023)
7.2.2 South America Whiskey Market Value (US$ Mn) (2024-2032)
7.3 South America Whiskey Market by Region
7.3.1 South America Whiskey Market Value (US$ Mn) Comparison by Region (2017-2032)
7.3.2 South America Whiskey Market Attractiveness Analysis by Region, 2023–2032
7.4 South America Whiskey Market by Type
7.4.1 South America Whiskey Market Value (US$ Mn) Comparison by Type (2017-2032)
7.4.2 South America Whiskey Market Attractiveness Analysis by Type, 2023–2032
7.4.3 South America Whiskey Market Attractiveness Analysis by Region, 2023–2032
7.5 South America Whiskey Market by End User
7.5.1 South America Whiskey Market Value (US$ Mn) Comparison by End User (2017-2032)
7.5.2 South America Whiskey Market Attractiveness Analysis by End User, 2023–2032
7.6 South America Whiskey Market Value (US$ Mn) by Region
7.6.1 South America Whiskey Market Value (US$ Mn) Comparison by Region (2017-2023)
7.6.2 South America Whiskey Market Value (US$ Mn) Comparison by Region (2024-2032)
7.7 South America Whiskey Market Value (US$ Mn) by Type
7.7.1 South America Whiskey Market Value (US$ Mn) Comparison by Type (2017-2023)
7.7.2 South America Whiskey Market Value (US$ Mn) Comparison by Type (2024-2032)
7.8 South America Whiskey Market Value (US$ Mn) by End User
7.8.1 South America Whiskey Market Value (US$ Mn) Comparison by End User (2017-2023)
7.8.2 South America Whiskey Market Value (US$ Mn) Comparison by End User (2024-2032)
7.9 South America Whiskey Market Y-o-Y Growth Rate Comparison 2018–2032
7.9.1 South America Whiskey Market Y-o-Y Growth Rate by Region
7.9.2 South America Whiskey Market Y-o-Y Growth Rate by Type
7.9.3 South America Whiskey Market Y-o-Y Growth Rate by End User
7.1 South America Whiskey Market Share Comparison 2017–2032
7.10.1 South America Whiskey Market Share by Region
7.10.2 South America Whiskey Market Share by Type
7.10.3 South America Whiskey Market Share by End User
Chapter 8 Middle East and Africa Whiskey Market Overview
8.1 Middle East and Africa Market Snapshot
8.1.1 Regional Overview
8.1.1.1 GCC
8.1.1.2 South Africa
8.1.1.3 Israel
8.1.1.4 Rest of Middle East and Africa
8.2 Middle East and Africa Whiskey Market Outlook (2017-2032)
8.2.1 Middle East and Africa Whiskey Market Value (US$ Mn) (2017-2023)
8.2.2 Middle East and Africa Whiskey Market Value (US$ Mn) (2024-2032)
8.3 Middle East and Africa Whiskey Market by Region
8.3.1 Middle East and Africa Whiskey Market Value (US$ Mn) Comparison by Region (2017-2032)
8.3.2 Middle East and Africa Whiskey Market Attractiveness Analysis by Region, 2023–2032
8.4 Middle East and Africa Whiskey Market by Type
8.4.1 Middle East and Africa Whiskey Market Value (US$ Mn) Comparison by Type (2017-2032)
8.4.2 Middle East and Africa Whiskey Market Attractiveness Analysis by Type, 2023–2032
8.4.3 Middle East and Africa Whiskey Market Attractiveness Analysis by Region, 2023–2032
8.5 Middle East and Africa Whiskey Market by End User
8.5.1 Middle East and Africa Whiskey Market Value (US$ Mn) Comparison by End User (2017-2032)
8.5.2 Middle East and Africa Whiskey Market Attractiveness Analysis by End User, 2023–2032
8.6 Middle East and Africa Whiskey Market Value (US$ Mn) by Region
8.6.1 Middle East and Africa Whiskey Market Value (US$ Mn) Comparison by Region (2017-2023)
8.6.2 Middle East and Africa Whiskey Market Value (US$ Mn) Comparison by Region (2024-2032)
8.7 Middle East and Africa Whiskey Market Value (US$ Mn) by Type
8.7.1 Middle East and Africa Whiskey Market Value (US$ Mn) Comparison by Type (2017-2023)
8.7.2 Middle East and Africa Whiskey Market Value (US$ Mn) Comparison by Type (2024-2032)
8.8 Middle East and Africa Whiskey Market Value (US$ Mn) by End User
8.8.1 Middle East and Africa Whiskey Market Value (US$ Mn) Comparison by End User (2017-2023)
8.8.2 Middle East and Africa Whiskey Market Value (US$ Mn) Comparison by End User (2024-2032)
8.9 Middle East and Africa Whiskey Market Y-o-Y Growth Rate Comparison 2018–2032
8.9.1 Middle East and Africa Whiskey Market Y-o-Y Growth Rate by Region
8.9.2 Middle East and Africa Whiskey Market Y-o-Y Growth Rate by Type
8.9.3 Middle East and Africa Whiskey Market Y-o-Y Growth Rate by End User
8.1 Middle East and Africa Whiskey Market Share Comparison 2017–2032
8.10.1 Middle East and Africa Whiskey Market Share by Region
8.10.2 Middle East and Africa Whiskey Market Share by Type
8.10.3 Middle East and Africa Whiskey Market Share by End User
Chapter 9 Methodology and Data Source
9.1 Research Approach/ Methodology
9.2 Market Size Estimation
9.3 Market Breakdown and Data Triangulation
9.4 Data Source
9.4.1 Secondary Sources
9.4.2 Primary Sources
